Top 5 Consumer Finance Apps on iOS in Central America in Q4 2023

During the fourth quarter of 2023, the top 5 consumer finance apps on the iOS platform in Central America showed varied performance in terms of weekly downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

BBVA México saw a stable trend in weekly downloads, with a peak of around 51K during the week of November 20. The app maintained a consistent number of active users, starting the quarter at approximately 1.24M and ending at around 1.2M.

Banco del Bienestar Movil experienced fluctuations in weekly downloads, reaching a high of about 53K in the week of December 11. The active user base showed a positive trend, increasing from roughly 310K at the start of the quarter to over 418K by the end of December.

Nubank: Conta, Cartão e mais had a steady increase in weekly downloads, peaking at nearly 42K in the week of November 6. The active users also grew steadily, starting at approximately 425K and climbing to about 519K by the end of the quarter.

Banco Azteca showed a relatively stable download trend, with weekly downloads ranging between 16K and 21K. Their active user count fluctuated slightly but remained around the 380K mark for most of the quarter, ending at approximately 347K.

Santander SuperMóvil exhibited a consistent download pattern, with weekly downloads averaging around 16K. The number of active users decreased slightly over the quarter, starting at about 508K and ending at approximately 476K.

For more detailed insights and trends, visit Sensor Tower.